### RSA Social Media Campaign for Anvilogic

Case Study: Dominating the Noise at #RSA2026 Last month, a B2B cybersecurity client hit a 13.2% LinkedIn engagement rate leading up to and during #RSA2026. When you consider the industry average hovers around 2–3%, the magnitude of this shift becomes clear. The difference wasn't budget. It wasn't follower count. It was knowing exactly when their audience was ready to listen and building a content strategy around that specific moment. Summary We partnered with a B2B cybersecurity firm to transform their presence during the industry's most crowded annual event, RSA Conference 2026. By shifting from generic brand broadcasting to a high-intent, moment-driven content strategy, we turned a noisy trade show window into a massive lead-generation engine.