How 5 Star Visibility Cut C & R Metals’ Cost Per Lead 62% with Local SEO & Google Ads
5 Star Visibility developed an integrated digital marketing strategy for C & R Metals, a long-established metal supplier and fabrication company in Miami. The campaign combined high-intent Google Ads, Local SEO, website optimization, and Google Business Profile management to generate more qualified leads while reducing acquisition costs. From January through August 2025, cost per lead dropped 62%, calls increased 154%, conversions rose 58%, and keyword rankings grew 64%. The campaign helped turn C & R Metals’ online presence into a stronger source of measurable customer acquisition.
Challenge
C & R Metals had built a strong reputation in Miami since 1985, serving homeowners, contractors, construction companies, marine businesses, and other customers. However, its online visibility did not reflect the strength of its established offline reputation. The company had traditionally depended heavily on walk-in traffic and word-of-mouth referrals. The primary challenge was to generate more inbound calls and qualified leads through digital channels without allowing advertising costs to grow at the same rate. C & R Metals also needed stronger local search visibility so potential customers looking for metal products and fabrication services in South Florida could find the business more easily.
Solution
5 Star Visibility built a multi-channel strategy centered on paid search and local organic visibility. We launched and optimized Google Ads campaigns around high-intent searches to attract prospects actively looking for metal products and related services. Campaign management focused on generating more leads from the existing advertising investment while lowering the cost of acquiring each prospect. At the same time, we strengthened Local SEO by improving website content and technical structure and optimizing the company’s Google Business Profile. The profile was actively managed to improve local relevance, visibility, and customer trust. Together, paid advertising and organic search created both immediate lead generation and a foundation for sustainable local growth.
Results
The campaign produced measurable improvements between January and August 2025:
62% decrease in cost per lead, from $13 to $5 154% increase in leads per $1,000 of ad spend 154% increase in total calls, from 107 to 272 58% increase in conversions, from 269 to 426 64% net growth in keyword rankings, with more keywords reaching #1 and top-5 positions These gains improved both paid advertising efficiency and long-term local search visibility, giving C & R Metals additional ways to attract customers beyond its traditional walk-in and referral business.
Campaign Strategy
The campaign was built around three complementary growth channels: high-intent Google Ads for immediate lead generation, Local SEO for sustainable organic visibility, and Google Business Profile optimization for stronger local discovery and customer trust. Instead of treating paid and organic marketing separately, 5 Star Visibility used them together to increase qualified traffic while improving overall acquisition efficiency.
Technologies & Tools
“Our phones are ringing and new customers keep coming in.”
Matt Horowitz
