Book Outlet
Headless E-commerce Migration with Next.js
+26.2%
First-Time Buyer Sales
0
Non-Branded Rankings Lost
9thCO developed the SEO migration strategy for Book Outlet's transition from a legacy in-house e-commerce platform to a modern Next.js-based composable architecture.
Challenge
- Book Outlet planned to replace its legacy in-house e-commerce platform with Next.js.
- The migration needed to preserve usability, search rankings, transactions and site speed.
- International SEO and existing category visibility needed to remain intact.
Solution
- Created a sandbox Next.js site to test crawling, indexation and Core Web Vitals.
- Developed keyword maps around existing rankings and strategic product categories.
- Implemented internationalization standards using hreflang.
- Developed thematic product landing-page opportunities to expand non-brand discovery.
Results
- 26.2% increase in first-time-buyer sales after migration
- 0 non-branded keyword rankings lost
Technologies & Tools
Next.jsHeadless E-commerceComposable Architecture
Project Details
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