Guild Education
WordPress to Storyblok & Next.js DXP Transformation
9thCO helped Guild modernize an underperforming headless WordPress implementation, migrate to Storyblok, rebuild its Next.js frontend, remediate accessibility issues and introduce enterprise personalization through Uniform DXP and Twilio Segment.
Challenge
- The existing headless WordPress implementation suffered from code bloat and poor performance.
- Unoptimized animation and image-loading patterns affected Core Web Vitals.
- Poor content modeling reduced component reuse and made editing difficult.
- Guild needed accessibility remediation and a scalable long-term web architecture.
Solution
- Remediated accessibility issues toward WCAG 2.1 conformance and VPAT certification.
- Optimized the existing codebase and CMS content models.
- Recommended Storyblok when WordPress could no longer satisfy enterprise requirements.
- Automated migration of content, media and taxonomy data.
- Rebuilt the frontend using the latest Next.js architecture.
- Integrated Uniform DXP and Twilio Segment for persona- and account-level personalization.
Results
Guild gained a more scalable headless architecture, improved content-editor workflows, stronger web performance, accessibility improvements and an enterprise personalization framework.
Technologies & Tools
StoryblokWordPressNext.jsUniform DXPTwilio Segment
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