Whirlpool App and Brand Evolution

Connected appliances introduce new layers of complexity to everyday routines. Whirlpool's existing app struggled to make smart features feel intuitive rather than overwhelming. Users needed to control washers, dryers, ovens, and refrigerators through a single interface without the experience feeling generic or disconnected from the individual appliance. The design also needed to flex across the Whirlpool and KitchenAid brands while maintaining distinct identities for each.

We simplified connected appliance control into a more human, intuitive experience. The redesigned app organizes around daily routines and appliance states rather than technical settings, putting the most relevant actions front and center. We developed a flexible UI kit and style guide that maintains brand distinction between Whirlpool and KitchenAid while sharing a common interaction framework. This allowed consistent UX patterns across both brands without sacrificing visual identity. The design moved quickly from initial concepts into detailed UX/UI specifications the engineering team could build from directly.

The redesigned app made connected appliance control significantly more accessible to everyday users. Whirlpool saw improved app adoption and engagement metrics following the launch. The shared UI kit streamlined development across both brands and reduced time-to-market for new feature rollouts. The design system continues to serve as the foundation for ongoing product enhancements.