5.0
4.9
5.0
5.0
Katie DeFeo at SunWest Credit Union
We partnered with Attic Salt to evolve our brand, and what we’ve built together has become a defining part of how we show up and where we’re headed. Since July 2025, Attic Salt has operated as a true extension of our team. They took the time to understand our vision, our market, and the standard we were setting for ourselves, then helped us move faster and think bigger without losing focus on what matters most. We came in with a clear intention to stand apart in an industry that often defaults to safe and familiar. Attic Salt leaned into that with us. They brought the right level of challenge, pushing us to stay bold, make confident decisions, and follow through on the kind of brand we said we wanted to build. That alignment has been critical. As the partnership evolved, so did the scope. What started as a rebrand grew into a full transformation across our website, photography, animation, and the evolution of our youth mascot into something that feels relevant, modern, and built for the next generation. There’s a level of consistency and intentionality across everything they’ve delivered that’s hard to find. Throughout it all, they’ve navigated shifting priorities, expanded expectations, and real budget considerations with professionalism and focus. Their team is collaborative, responsive, and highly effective at turning feedback into forward progress. There’s a strong sense of momentum in the way they work, which has made a meaningful impact on our ability to execute. With 15 years of experience in marketing, brand, and member experience, I’ve worked with a number of agencies. It’s rare to find a partner that operates at this level and contributes in a way that truly influences the trajectory of an organization. Katie DeFeo VP & Chief Experience Officer SunWest Credit Union I oversee marketing, brand, digital experience, branches, contact center, and the overall member experience. This work is foundational to how we compete and grow, and Attic Salt has played a significant role in helping us build it the right way.
Kay Diggs, Owner at Tappetite
Working with Attic Salt on my brand's identity has been the best experience since starting my business. They were one of the few who delivered on every promise, everytime, with attention to every single detail.
Brandi Eppolito, Marketing Director at Propello
From the logo to language and beyond, we loved everything they created for us. Attic Salt kicks ass!!
Angeline Noble, Marketing Director at Edustaff
Going through the full rebranding process has been the biggest and most challenging process during my career at Edustaff. The Attic Salt team made the transition smooth and seamless, giving our brand the sophisticated facelift it needed. We are so grateful to Attic Salt for helping us on this journey.
Sarah B, Marketing Director at Shukr Investments
Our company was rapidly growing and we needed a brand that reflected where we were going. We worked with Attic Salt on a rebrand to realign our identity with our vision. This was in the midst of the pandemic so we collaborated a lot by Zoom, text and email. We've never done this before but Rani did a great job helping us navigate and understand decisions. Their team was also flexible when we added things to the scope and they never nickle and dimed us. Overall, it was a great experience and I've continued to use them for additional marketing collateral as it has come up.
Brian Laubenthal, Principal at Aline Architecture
Working with Attic Salt was an eye opener. Prior to meeting Rani we were not thinking about branding. Once we learned more about it we engaged him and his team to do a rebrand for us. They helped us identify our values in a concise way and also redesigned our logo, created content, and put together marketing guidelines. Their team also helped with some of the story writing behind what our brand does. Now our brand is more consistent across the board. The quality of our online appearance aligns with the quality of our work, making it much easier to reach the right clientele.
Dani O'Shaughnessey, CEO at Red Rover
When we were launching our absence management technology, we searched for an agency to help us bring the brand to life. We interviewed 10 and chose Attic Salt for their expertise in branding and immersive approach. They flew out to Philly to run a workshop with our founders for a few days. Every deliverable after that was better than the last. They’re perfectionists, so their team does everything extremely well.
Dani O'Shaughnessey, CEO at Red Rover
When we were launching our absence management technology, we searched for an agency to help us bring the brand to life. We interviewed 10 and chose Attic Salt for their expertise in branding and immersive approach. They flew out to Philly to run a workshop with our founders for a few days. Every deliverable after that was better than the last. They’re perfectionists, so their team does everything extremely well.
Dr. Matt Hernandez, COO at Ethos Integrative Medicine
We hired AtticSalt Branding to help us develop a brand and give us a clear, concise message of who we are. Our primary objective was to develop a brand that stood out from other medical clinics and showcased our unique personality — and that's exactly what we got. To this day, we absolutely love our brand and our new patients comment on how much we stand out from other medical practices. On top of that, many people who’ve seen our brand find it easy to remember.
Benjamin Cutswell, Owner at Lemon London
Attic Salt brought our business from an idea to a concept to a fully polished brand. By working closely together Rani and his team were able to provide us with valuable brand language that gave our clients and investors a clear identity of who we are and what we stand for. The brand content and logos they created for our company are drop dead gorgeous and completely represents our brand vision. Further, their team demonstrated the utmost professionalism and delivered all goods and services on schedule.