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AWA Digital

Verified

You got the CRO Basics. Now what?

London, United Kingdom1-10 employees2009
Rising
Website

About AWA Digital

You’ve moved buttons "above the fold" (classic AI bs).

Tested "the sauce" from a CRO goat on Twitter (classic human bs).

You have pretty decks with sexy graphs (classic A/B-testing tool bs).

But you know the testing is safe, incremental, disconnected from your customers. And has no real business impact.

We've been doing CRO since 2009. We're not still figuring it out. We've already paid for the mistakes you're about to make.

Services

Service Categories

Strategic Consulting

Industries Served(10)

Consumer & Retail
Beauty & Personal CareConsumer ElectronicsEcommerce & DTCFashion & ApparelHome & GardenLuxury & Premium GoodsPets & Pet Care
Financial Services
Insurance

Team

MO

Marina Ostrowksi

CRO Strategist

JG

Jonny Green

CRO Strategist

DM

Deep Mahil

CRO Strategist

Reviews & testimonials

About reviews & testimonials50Pros profiles are storefronts for agencies. Agencies may share client testimonials from past projects or their own websites, with permission. These testimonials were not necessarily submitted directly to 50Pros and are not independently verified by 50Pros.We distinguish reviews submitted directly to 50Pros from agency-provided and imported testimonials. Only eligible reviews submitted directly by clients contribute to the overall rating.

Client testimonials provided by the agency. Not independently verified by 50Pros.

Richard Houlton - Pet Drugs Online
Feb 2026

Pet Drugs Online has been growing fast. CRO has been a really big part of delivering that growth, and AWA bring a real level of convincing data and insights into customer behaviour. AWA have been doing a lot of research on our behalf, understanding our website metrics and informing real important priorities..."

John Donnellan - Canon Europe
Feb 2026

We brought in AWA to run our experimentation programme, to be an extension of our team, to challenge our strategic direction – we have seen double-digit growth year on year.

Ryan Shannon - BAM Clothing
Feb 2026

AWA got us to where we wanted to be faster, more successfully and profitably than we would have on our own. They have created a real culture of experimentation within the company.

Jim Clark - Interflora
Feb 2026

AWA did extensive research which allowed us to objectively review what was great about our business. These insights increased revenue far beyond our initial investment.

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