Marketing gamification platform
Adact is a SaaS marketing gamification platform developed to help brands and digital agencies create interactive marketing campaigns without writing code. By combining online games with lead generation, the platform helps businesses attract users, increase engagement, collect leads, drive traffic, strengthen brand awareness, and reduce bounce rates.
Challenge
Traditional lead-generation campaigns often rely on static landing pages, which can result in low engagement and high bounce rates. Creating gamified campaigns was also expensive and technically complex because each campaign required:
- Game concept and scenario development.
- UI/UX design.
- Custom software development.
- Server and infrastructure preparation.
- Analytics implementation.
According to the case study, the cost of producing a single campaign could exceed $15,000. Adact also needed a scalable SaaS product with a simple interface, multi-user support, customizable templates, real-time analytics, and the ability to handle more than 2 million requests per moment.
Solution
Brocoders helped transform Adact’s initial product into a scalable, user-friendly marketing gamification platform.
The solution included:
- A no-code interface for creating interactive campaigns.
- Predefined game templates that users could customize for their brands.
- Smooth onboarding, similar to low-code design platforms such as Wix and Canva.
- Support for agencies, account owners, team members, and individual campaign creators.
- Customizable landing pages, games, lead forms, and visual assets.
- Real-time analytics showing visits, game starts, completions, play duration, scores, and rewards.
- Standalone landing pages that could also be embedded into corporate websites.
- A migration from the existing PHP and jQuery architecture to React.js and Node.js.
- Amazon CloudFront and CDN technology to improve content delivery and page performance.
- PostgreSQL for campaign configuration and MongoDB for analytics data.
- AWS Lambda to provide scalable and cost-efficient infrastructure.
- Integration with Zapier.
Results
The new architecture enabled Adact to operate under heavy traffic and scale efficiently:
- More than 3 million visitors were handled within six months.
- One campaign generated more than 18,000 leads in just 10 days.
- The campaign attracted over 1,800 leads per day.
- A Christmas campaign achieved a 98.97% game-completion rate.
- The cloud-based infrastructure helped the startup control costs by scaling resources according to demand.
Project Details
2021
