Developement of Subol Home app
Financeub, a fast-growing fintech platform serving over 500,000 users across Southeast Asia, faced challenges with user onboarding, navigation complexity, and low engagement due to an outdated mobile experience. To address these issues, Calidig redesigned the platform with a mobile-first approach, introducing streamlined onboarding, AI-powered personalization, a modern design system, and a React Native-based cross-platform experience.
The transformation resulted in a more intuitive and engaging user journey, helping users access financial services more efficiently while providing personalized insights. The new platform improved usability, increased user engagement, and established a scalable foundation to support Financeub's continued growth and innovation.
Challenge
Users were experiencing high drop-off rates during onboarding, struggling with complex navigation, and lacking personalized financial insights. The legacy platform had poor mobile experience and outdated ul patterns that didnt resonate with their target audience.
Solution
Calidig redesigned the entire user experienos with a moble first approach, implementing al-powered personalition streamlined onboarding flows, and a modern design system We rebuilt the platform using React Native for cross-platform consistency and integrated advanced andyties to track results
Results
The redesigned platform delivered a significantly improved user experience, making it easier for customers to onboard, navigate services, and access personalized financial insights. The modern mobile experience increased user engagement, reduced onboarding friction, and positioned Financeub for continued growth while providing a scalable foundation for future product innovation.
Technologies & Tools
Project Details
2026
