ALSO: Branding Rivian's Micromobility Spinoff Company

At Catchword, we were thrilled to partner with Rivian to name their high-stakes micromobility spinoff, a project designed to tackle the global CO2 crisis by reimagining "last mile" urban transportation. To capture the brand's mission of expanding sustainable options, we developed the name Also, a short, internationally understood word that functions as both a founding philosophy ("we also need small electric form factors") and a strategic imperative to constantly improve transport. Strategically crafted to fit a wide range of future vehicles and accessories, the name helped propel the brand's 2025 launch into the spotlight, positioning the company to transform city travel across the U.S., Europe, and beyond.