Macmillan Learning: Refreshing an Iconic Visual Identity in Education

At Catchword, we were tasked with transforming the visual identity of Macmillan Learning to reflect its evolution from a legacy publisher into a cutting-edge edtech innovator. Our team developed a comprehensive brand system and a radial logo suite that symbolizes the "core of knowledge" radiating outward, representing the diverse and boundless pathways of modern education. By unifying sub-brands like BFW Publishers, Achieve, and iClicker under a cohesive, digital-first aesthetic, we’ve positioned the company as an inclusive and aspirational leader in the learning space. The final identity—complete with custom iconography and a vibrant color palette—captures the spirit of "Learning Without Limits" and provides a scalable framework for their continued growth.