Popcornmeter: Renaming Rotten Tomatoes Audience Score

At Catchword, we were tasked by Fandango to breathe new life into one of the most iconic brands in entertainment: Rotten Tomatoes. The challenge was to replace the functional but dry "Audience Score" with a proprietary name that felt like a natural sibling to the famous Tomatometer. After exploring hundreds of metaphors for community and cinema, we landed on Popcornmeter. This name perfectly captures the "everyman" moviegoer experience, aligns seamlessly with the brand's existing visual language, and is so intuitive that it feels as though it has always been part of the platform's DNA.