Web redesign for a modern payables automation platform
Clay redesigned Tipalti’s marketing website to simplify a complex fintech product into a clear, user-friendly experience. The platform translates technical finance workflows into a cohesive and accessible digital journey.
Challenge
Tipalti needed to present a highly complex financial automation platform in a way that was easy to understand for different audiences. The existing experience struggled to balance depth of functionality with clarity and trust.
Solution
Clay built a structured design system and modern interface that organizes complex information into intuitive flows. The team introduced responsive layouts, micro-interactions, and mobile-first optimization to ensure consistency across all devices.
Results
The new website delivers a clearer product narrative and a more intuitive user experience, helping strengthen Tipalti’s positioning in the fintech space. It also improves usability across devices while maintaining brand consistency.
Design System
Comprehensive component library ensures consistency across pages and supports complex user journeys.
Mobile Experience
Optimized performance and usability for smaller screens without sacrificing functionality.
Technologies & Tools
Working with Clay on our website redesign was a great experience. They were highly organized, ensuring we always knew what to expect at each step of the process.
Jennifer O'Connor, Head of Corporate Marketing
