## Overview

We help founders, executives, and B2B companies show up with real substance. On LinkedIn, in newsletters, in blogs, and across their social channels. The kind of presence that builds trust and compounds over time. Not slop. Not noise. Not just for the sake of showing up. Crackerjack Marketing is a boutique content marketing agency working with business owners, founders, CEOs, and leadership teams at B2B companies from emerging growth to mid-market. Some clients hire us to build their own executive presence on LinkedIn. Others bring us in to get their entire leadership team showing up in a cohesive, company-building way. And plenty want a full content marketing and social media program that sounds like them, not like everyone else. Whatever the entry point, the work underneath is the same: real voice, real strategy, real substance. Written by people who've been doing this since before "content marketing" was a phrase anyone was using. Our founder, Stephanie Schwab, has been in digital marketing since the turn of the century and on LinkedIn for more than 20 years. She's taught LinkedIn and content strategy to thousands of marketers and executives, and she's watched every platform shift since the dawn of social media. We don't chase virality. We don't promise 100 leads in 90 days. We build trust infrastructure. The kind that compounds. What we do - Executive presence on LinkedIn. For founders, CEOs, and senior leaders who want to show up in a way that actually sounds like them and earns the right kind of attention. Positioning. Voice. Profile. Content. Engagement strategy. All of it. - Leadership team programs. When an entire leadership team needs to show up in a cohesive, company-building way. We help founders, CMOs, sales leaders, and department heads get on LinkedIn in a way that's coordinated without being cookie-cutter. Every voice distinct. The strategy shared. - B2B content marketing. Blogs, newsletters, long-form content, editorial calendars, and the underlying strategy to make it all add up to something. Not a library of SEO filler. Content a smart reader would actually save or share. - Social media for B2B companies. LinkedIn company pages, supporting channels, employee advocacy, campaign planning, and the day-to-day execution that turns accounts into audiences. Across every service, our craft is the same. We capture how real people think and talk, then we write and produce content they'd actually be proud to put their name on. What we believe 1. Executives don't need a personal brand. They need executive presence. Personal branding is for creators and influencers trying to build an audience. Executive presence is for business leaders building relationships with customers, partners, and peers. Not the same thing. 2. "If you build it, they will come" is the most expensive misunderstanding in content marketing. Posting is less than half the equation. The other half is engagement, thoughtful comments, strategy, and content that stops the right person mid-scroll. 3. AI can create good content. When everybody's creating good, you have to create great. The bar just moved. Generic, AI-generated content is the new spam. Leaders and companies who still sound like humans, and who have something specific to say, are the ones winning attention. 4. We don't promise viral posts. We promise return on relationships. Clients don't hire us to get 10,000 likes. They hire us because they want the right 20 people to remember them when a decision gets made. How we work Every engagement starts with voice. Before we write a word, we spend real time with the executive or team: interviews, story-mining, a close look at how they actually think and talk. What comes out isn't a content calendar. It's a voice you can hear on the page. From there, we run steady production cycles with tight client review. Fast turnarounds. Clear edits. No surprises. And no ghostwriting that leaves anyone feeling like they're reading someone else's words out loud. Our best-fit clients: - Founders, CEOs, and business owners of emerging and established B2B companies CMOs, VPs, and Directors of Marketing who want a content marketing agency that actually understands voice - Leadership teams that want to show up cohesively on LinkedIn without sounding like a corporate committee - Professional services, SaaS, and B2B firms ready to invest in content and social as a long-term growth lever Who we're not for: - Anyone looking for a quick fix or a viral formula - Executives who want to disappear from their own content entirely - Buyers shopping for generic, AI-generated content dressed up as thought leadership