A CRAFT BEER BRAND WITH CHARACTER
Deuce Studio created the branding and packaging for True Story Brewing Co., crafting a distinctive beer brand inspired by storytelling, personality and discovery to help it stand out within the competitive craft beer market.
Challenge
The brewery needed a memorable identity capable of cutting through an increasingly crowded category while giving each beer its own personality without losing consistency across the wider range.
Solution
Deuce Studio developed a character-led brand identity and packaging system that celebrated storytelling through expressive graphics, typography and illustration. The flexible design system created strong shelf standout while allowing each product to maintain its own unique narrative.
Results
The new branding established a recognisable and scalable craft beer identity, helping True Story Brewing Co. differentiate itself with a memorable visual language that could continue to grow alongside the business.
“Deuce Studio delivered on all fronts, creating an extremely strong brand identity, that not only translates our products in the best possible way, but does it in a new, stylish & frankly far ‘cooler’ way than we could have ever envisaged realising ourselves. The value they have added is far beyond anything we could have expected.”
Ben Hancock, Founder
