LIFTING GUT FRIENDLY SODA TO THE HEAVENS
Deuce Studio created the complete brand identity and packaging for Heaven, a gut-friendly soda brand, helping transform a functional health product into a vibrant lifestyle brand that appeals to modern consumers.
Challenge
The challenge was to create a distinctive identity within the increasingly crowded functional drinks category. Heaven needed to communicate its gut-health benefits without appearing overly clinical, while creating enough shelf impact to compete with both premium soft drinks and wellness brands.
Solution
Deuce Studio developed a playful, uplifting brand strategy and visual identity inspired by the idea of "lifting" consumers to a better feeling. Bold typography, vibrant colours, engaging messaging and premium packaging combined to create a brand that balanced health credentials with personality and emotional appeal.
Results
The new identity gave Heaven a distinctive position within the functional drinks market, creating a memorable brand with strong shelf presence and a scalable design system ready for future product expansion.
“Working with Deuce was a brilliant experience from start to finish. They really understood the vision for Heaven and translated that into a name, brand and packaging that feels distinctive, premium and true to what we’re building. The attention to detail and creative direction has been spot on, and we’re genuinely so happy with the end result.”
David Hodgetts, Founder
