Natura Dermatology & Cosmetics ·2026
Natura Dermatology AI SEO Project
Doc Digital SEM partnered with Natura Dermatology to execute a full digital transformation focused on SEO, AI visibility, and operational efficiency. Through a combination of website rebuild, Local SEO, and AI SEO, the practice scaled rapidly and established itself as a leading dermatology provider in South Florida.
Challenge
Natura Dermatology was operating on a restrictive platform tied to athenahealth, limiting performance, integrations, and growth. Their digital presence was weak, with poor SEO, low visibility, and minimal results, generating only about 20 leads per year despite long-term marketing efforts.
Solution
Doc Digital SEM rebuilt the entire digital ecosystem by migrating the site to WordPress, resolving over 10,000 SEO issues, and implementing a strong Local SEO strategy to dominate Fort Lauderdale rankings. In parallel, AI SEO strategies were deployed to increase visibility across platforms like ChatGPT, Perplexity, and Gemini, while automation systems using GoHighLevel improved lead capture and operational efficiency.
Results
Over a 24-month period, Natura Dermatology scaled from 200 to over 80,000 monthly users, generating 1,200+ leads and 2,000+ inbound calls. The practice achieved top local rankings, including #1 for key dermatology-related searches, and built strong visibility across both traditional search and AI-driven platforms.
Technologies & Tools
Chat GPTPerplexity AISurfer SEOBrightLocalGoogle SGE
