Nowsta Inc·2026
Nowsta Inc AI SEO Project
Doc Digital SEM partnered with Nowsta to execute a targeted AI SEO and LLM visibility strategy designed to increase presence across AI-powered search platforms. The project focused on strengthening how the brand is understood, validated, and recommended within AI-driven discovery environments.
Challenge
Nowsta operates in a highly competitive SaaS and workforce management space dominated by established, high-authority competitors. Traditional SEO alone was not enough, and the brand lacked the external signals and structured authority needed to appear consistently in AI-generated answers and recommendations.
Solution
Doc Digital SEM implemented a multi-layered AI SEO strategy focused on entity optimization, semantic content structure, and structured data. This was supported by expanding Nowsta’s off-site authority through high-quality citations and consistent third-party signals, while also introducing AI visibility tracking to measure and refine performance across LLM platforms.
Results
Within the first two months, Nowsta increased its visibility across AI platforms by over 200%, leading to more frequent inclusion in AI-generated answers and software recommendations. This shift improved brand authority, credibility, and positioned Nowsta in front of users at a more advanced stage of the decision-making process.
Technologies & Tools
ChatGPTPerplexity AIGoogle AI OverviewsSurfer SEOBrightLocal
