Trimmers Holiday Decor AI SEO Project

Doc Digital SEM partnered with Holiday Trimmers Decor to execute a full digital transformation focused on SEO, AI visibility, and scalable growth. Through a combination of website rebuild, Local SEO, and AI SEO, the brand rapidly expanded its presence across Florida and became a dominant player in seasonal commercial holiday lighting.

Challenge

Holiday Trimmers Decor was a 30-year-old business with strong offline reputation but almost no digital presence. Their Wix website limited performance and scalability, they lacked local visibility across key markets, and had minimal lead generation, especially during critical seasonal periods.

Solution

Doc Digital SEM rebuilt the website on WordPress to improve speed, conversions, and SEO performance, while launching a Local SEO strategy with location-based pages across Fort Myers, Naples, and South Florida. AI SEO strategies were implemented to optimize visibility across platforms like ChatGPT and other AI search engines, supported by strong technical SEO, internal linking, and citation building.

Results

Over a 12-month period, Holiday Trimmers Decor increased seasonal traffic by over 4,000% and generated 170+ high-value commercial leads. The company achieved strong rankings across multiple Florida markets, gained visibility across AI platforms, and became fully booked during peak seasons with projects scheduled well in advance.