Eberly & Collard Public Relations
Not VerifiedA national and international firm specializing in integrated marketing, digital marketing and public/media relations.
About Eberly & Collard Public Relations
Grounded by our expertise in business-to-business and business-to-consumer marketing, an earned mastery of unified public and media relations, and trusted positions in the industry sectors in which we specialize, we help our clients engage with their marketplaces and leverage publicity into results and revenue.
These specialty areas include public relations, digital marketing and integrated marketing services for: architecture, B2B professional services, building products, construction, consumer products & services, engineering, horticulture & landscape, hospitality & travel, interior design, kitchen & bath, and real estate development.
Your brand – or the reputation for which your business is known – can serve as the best means for generating new leads and increasing sales. But, how to develop and execute a complex branding program presents its share of challenges. Too often, the result can be an ad-hoc approach to marketing, one that is neither fully functional nor strategically integrated. At Eberly & Collard Public Relations, we turn one-dimensional product, service or brand messages into interactive and engaging integrated marketing.
For our clients, this leads to higher levels of visibility and branding, selling more products or services, gaining more event attendees, or converting prospects to sales through a more efficient and effective marketing model and in a qualified and quantified manner. As a top public relations firm and award-winning digital marketing agency with offices in Atlanta, Georgia, and New York, New York, and having clients around the globe, we thrive on solutions for marketing challenges in every size and shape.
https://www.ecpr.com
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Reviews & testimonials
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Client reviews submitted directly to 50Pros
When we launched KingsHaven, we knew we were stepping into an incredibly crowded lighting and furniture market. We needed an agency that really understood consumer product marketing and the designer specifier world to help us stand out. Bringing Eberly & Collard PR on board was honestly one of the best decisions we made. They didn't just throw a generic plan at us; they sat down for a deep-dive research and discovery phase. They helped us zero in on exactly what makes us unique—our handcrafted, artisan-quality materials—and built out a fully integrated, five-pillar marketing strategy covering everything from our core branding to our digital footprint. The execution across the board has been phenomenal. Whether it was managing our targeted social media ads, launching our brand video, or securing top-tier press tours at the Architectural Digest Design Show and High Point Market, ECPR completely elevated our visibility. The numbers really speak for themselves: they helped us secure 263 million new impressions and drove a 90% growth in our website traffic. Because of their digital campaigns, we saw a massive 79% jump in digital conversions—and their media buying team even managed to save us an average of 63% on our ad costs! They’ve been a true partner in establishing KingsHaven as a go-to lighting resource in North America and beyond.
How we got there: The branding team with Eberly & Collard Public Relations (ECPR) began with an intensive profile appraisal of the budding brand, involving a series of roundtables as part of our proprietary Research and Discovery assessment. Side by side with our new clients, we undertook the task of exploring all facets of mapping for the new brand. Knowing the lighting category is one of the most competitive markets in which to launch new brands and product lines, ECPR unearthed valuable insight through a SWOT analysis about the new brand’s essence and offer. A Consumer Product Introduction strategy was brainstormed and written to account for one-year goals, alongside future-years’ goals and objectives. Campaigns were conceptualized with market-savvy promotional and publicity action items focused upon a national brand launch. This led to integrated marketing being quickly dissected into 5 core areas of deployment for unveiling the new brand, and the results soon shed light upon why and how KingsHaven is the go-to lighting resource in North America, and beyond.
Client testimonials provided by the agency. Not independently verified by 50Pros.
When we brought on Eberly & Collard PR to handle our fully integrated marketing and media relations, Trinity Lightweight was already the largest producer of lightweight aggregate in North America. However, we needed a partner who truly understood how to communicate the value of our engineered building products to architects, specifiers, and engineers. ECPR didn't just rely on standard one-way advertising. They dug in with a thorough S.W.O.T. analysis and built a strategic campaign centered on education and real-world application. Their team produced highly technical white papers, detailed case studies, and even coordinated drone videography of our infrastructure projects so our key B2B targets could actually see our solutions at work. The impact they made on our brand awareness and bottom line was exceptional. ECPR successfully positioned us as true thought leaders and engineering consultants, securing 125 original placements in critical trade publications and mainstream media. Thanks to their relentless outreach, we saw a staggering 357% increase in media coverage and generated over 26 million earned impressions. Most importantly, all of this visibility directly translated into tangible business growth, driving a 21% increase in our sales pipeline. Eberly & Collard proved to be an invaluable extension of our team that knew exactly how to elevate our brand in a highly technical industry.
How we got there: Our Eberly & Collard Public Relations marketing team conducted a S.W.O.T. Analysis with key leaders at our client’s former Big River Industries’ offices. Unearthing the company’s strengths and opportunities was a baseline for addressing weaknesses and threats. The process revealed numerous factors pointing to the fact Trinity was a frontrunner in civil and structural engineering, whereas internal curing and lightweight aggregate-based specifications were used in construction applications. Yet, a combined market study and focus group showed that competitors in the space were consistently winning key business in conjunction with significant construction, architecture, bioswale, storm water, and engineering projects based upon their wider amounts of messaging and influence. Eberly & Collard Public Relations’ strategic marketing campaign development started with writing and designing new print and online content, focusing upon Trinity’s unique selling propositions. From a revamped website, technical white papers and creative collateral to digital press campaigns, carefully aligned sponsorships, and trade / symposium support, we concentrated essential messaging upon our client’s capabilities and core product and service offers. Rather than simply attempting to tell engineers, architects and others within the design and construction fields about the company and its product line through one-way advertising, we conceptualized and implemented a series of real-scenario press campaigns with results-oriented touch points engineers, specifiers and construction managers could apprentice. The foundation included drone photo shoots and videography to capture infrastructure projects presenting Trinity at work. Technical white papers, project case studies, corporate and product news releases, articles, and feature stories were meticulously researched and written to explain the various coastal protection, high-rise, geotechnical, internal curing, horticulture, bridge highway, concrete, and other applications that benefit from the engineered product being specified. Unified with pictorial, video, and narrative content – all prepared to satisfy Associated Press guidelines – our PR team set to work conducting media relations and press tours to develop interest in publication by editors, journalists and reporters. Each campaign was geared to reach our client’s customers, clientele and prospects everywhere- no matter where, how or when they preferred to conduct their engineering project research. Placements via mainstream media from Yahoo News to The Denver Post helped generate national and regional awareness. Articles in newsletters like the Expanded Shale, Clay & Slate Institute News and specifier trade magazines such Architect, Masonry, Transportation Builder, Bridge Builder, Storm Water Solutions, Engineering News Record, Green Roof News, Landscape Contractor & Specifier, Construction Today, and many others led to amplified business-to-business interest in sales for our client. While our client’s leadership team was busy in the field, we worked in the background on their behalf to create public and media relations opportunities to give them the interactive branding tools they needed to reach, involve and impact their targets.