Marathon Finishing Systems
Leads To Sales mapped Marathon’s industrial-equipment inquiry process, built a custom sales management system, and redesigned its public website. The site helps buyers explore spray booths and request a quote; the separate internal system helps the sales team carry project details from discovery through follow-up.
Challenge
Industrial equipment inquiries depend on precise project requirements, equipment considerations, clear ownership, and timely follow-up. Details could be lost as a prospect moved between initial contact and sales discovery.
Solution
We examined the full inquiry journey and built a connected leads and customer management system around that process. We also redesigned Marathon’s public site so buyers can review application-specific systems and relevant compliance information before requesting a quote.
Results
Marathon reports average client discovery time fell from about 40–45 minutes to 5–8 minutes. Its team also reports more inquiries from the redesigned website and organic search. These are client-reported outcomes, not an independently measured conversion study.
