The Full Funnel Advantage: Pairing a Strong Website with Email Marketing That Actually Converts

Max Velocity helped Scottsdale Art Auction scale their email list without losing audience quality. Through targeted campaigns and smart segmentation, they grew subscriber volume while keeping engagement rates well above industry benchmarks.

Challenge

Scottsdale Art Auction, the Southwest's largest and fastest-growing auction house specializing in American Western, wildlife, and sporting art, had a strong existing audience but needed to grow their email list. The challenge was scaling subscriber volume without sacrificing the engagement and open rates they had worked hard to build.

Solution

Max Velocity developed a tailored email gathering strategy built around audience segmentation and targeted campaigns. The goal was simple: grow the list the right way, bringing in subscribers who would actually engage.

Results

Max Velocity grew Scottsdale Art Auction's email list by over 2,000 subscribers while achieving a 40-50% open rate, well above the industry average. Ad campaigns across associated digital channels delivered a 3.5% CTR, driving qualified traffic and measurable auction engagement.