Burner Prudenti Law Re-Branding

273% increase

organic contact form conversions

16% increase

organic visitors

new keywords in top 3

MeanPug helped Burner Law reimagine what a law firm brand could be when the firm brought in a third partner, Judge Gail Prudenti. The Partners wanted to establish themselves as one of the most prominent trust & estate/elder law firms in Suffolk County, Long Island, and the State of New York, and they looked to MeanPug to help them get there.

Challenge

MeanPug was challenged with a few contradictory goals: Creating a bold, forward-thinking visual identity while not completely alienating the Firm’s audience (older, often high net-worth individuals). This meant that we had to strike a balance between their classic values of compassionate / personable approach to client servicing while reinforcing a modern outlook.

Solution

MeanPug answered the challenge of this top Long Island trust and estates law firm to reimagine what their brand could look and sound like. A new firm name, logo, and website were born, along with a new set of brand guidelines. Vibrant colors helped the website, new logo, and iconography pop, while a clean design still lent the Firm necessary authority. New copy highlighted the Firm’s talent as well as compassion for their clients, as well as emphasized the lawyers’ deep legal experience and out-of-the-box thinking.