Issues Management - Peugeot 308 THP
Led strategic launch of Peugeot 308 addressing brand perception issues. Delivered exclusive pre-launch interviews, reconceptualised internal training materials, crafted weekly newsletters, media training for staff. Executed overnight test drive experience at Tanjong Jara for 42 media, formal launch at Zebra Square with French Ambassador, private press conference. Ongoing initiatives included exclusive interviews, product placement lobbying.
Challenge
The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.
Solution
Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.
Results
Results: RM3M+ publicity value, 75% sales KPI exceeded.
