ARA Asset Management Ltd
Brand & Marketing Strategy - ARA Asset Management Ltd
Introduced major retail redevelopment player to Malaysian market through strategic PR. Delivered 360° marketing support across Klang Parade (closed/rebranded/relaunched), Ipoh Parade (rolling refurbishment + food court innovation), Citta Mall & 1 Mont Kiara. Services included exclusive interviews, social media activation, collateral redevelopment, staff training, event management, tenant communications, and award securing.
Challenge
Retail asset required repositioning and stronger public perception.
Solution
Reframed the brand narrative, elevated leadership voices and implemented a community-focused communications strategy.
Results
Generated RM12M+ PR value across all properties.
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