Parmigiani Fleurier Americas
Helping Heroes: An eCommerce Response to Covid-19
Designed and implemented an eCommerce platform for Parmigiani Fleurier's "Helping Heroes" program in North America, launched in 2020 in response to the Covid-19 crisis. The initiative supported healthcare institutions and independent retailers who had consistently championed the brand. The platform enabled retail partners to work from home while shifting product availability, shipments, and logistics responsibilities to the Parmigiani Fleurier team. The design maintained the brand's luxury positioning — clean, elegant, and aligned with the high-end boutique experience.
Challenge
The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.
Solution
Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.
Results
Raised over $250,000 USD in only two weeks to support healthcare heroes from coast to coast. Successfully launched a US and Canada eCommerce platform that kept retail partners operational during lockdowns by enabling remote work and centralizing logistics.
