### Earning Maximum ROI From Public Relations Strategy

The escalating popularity of 3D printing and CAD programs is allowing for increasingly intricate and complex manufacturing challenges, at the same time that manufacturing-on-demand has brought Amazon-like speed to an industry making a comeback in the U.S. Nuclear field engineer, systems architect/entrepreneur, and author Rhonda Dibachi saw an opportunity. She launched HeyScottie—an AI-enabled and cloud-based marketplace for anodizing, powder coating, and electroless nickel finishing services to help manufacturers accelerate design and production cycles. Challenge HeyScottie offers an industry-first solution that changes the way finishing services are accessed and presents a completely new approach that many manufacturers had no way of knowing even exists. Heeding the entrepreneur’s pragmatic mantra of innovate more, spend less, HeyScottie sought to secure key national and industry-focused media coverage designed to bring awareness and prospect engagement to the HeyScottie.com offering. Strategy Working with award-winning PRA Public Relations, HeyScottie launched four key strategies designed to maximize ROI from the company’s public relations program: Broad Sector Thought Leadership—building awareness, trust and relationships within a broader market of prospects, partners, and investors by being available to journalists seeking expert insight around CEO Dibachi’s broader areas of specialized knowledge: technology, manufacturing, artificial intelligence, executive leadership, STEM and entrepreneurial performance. Flexibility and Response—diligently meeting deadlines and providing insight or written commentary for fast-response opportunities – a strong competitive advantage when other CEOs need weeks or months to schedule an interview. Accessible Insights —ensuring that journalists and audiences are never “left behind” by dense technical jargon by explaining things in clear language, checking in often with the journalist, and using anecdotes to clarify points.

By: Dr. Charles Sutera, Aesthetic Smile Reconstruction

The PRA Public Relations team is exceptional in their strategy and execution of public relations. Their strategy is consistent and effective in gaining traction with media outlets. They truly understand our goals and work hard to deliver a consistent brand message in a professional and strategic way.

By: Kortney Ziegler, PhD, WellMoney

Working with the team exceeded my expectations. They understood my goal of developing a thought leadership persona for my brand and helped to execute it perfectly with multiple media opportunities. 5 stars all the way!

By: Spencer Steliga, Shuddl

I highly recommend PRA. Their professionalism, exceptional communication, and adaptability have been extremely valuable and the experienced team is a pleasure to work with.