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PRA Public Relations

Verified

Your Success Super Power: Leveraging Public Relations for Market Leadership

Portland, Oregon
Established
Website

About PRA Public Relations

PRA Public Relations brings the power of experience, leadership, and industry-leading technology innovation to deliver long-term, trusted market visibility to our clients.

PRA Public Relations is an award-winning, virtual-first national agency specializing in high-impact, earned media for B2B technology, fintech, and innovative companies. Our team creates AI- and SEO-powered public relations and thought leadership programs that build brand visibility and market growth for clients in North America and beyond.

Services

Service Categories

Industries Served(29)

Consumer & Retail
Consumer Packaged Goods (CPG)Beauty & Personal CareEcommerce & DTCFashion & ApparelFood & BeverageSports & Fitness
Education & Nonprofit
Foundations & PhilanthropyNonprofits & NGOs

Packages

Pre-scoped ways to start working together, with clear deliverables, indicative pricing, and a realistic timeline. Request a package to confirm fit and finalize terms directly with the agency.

Early Success: Road to Success

You’re on the road to success, but you need some help! This affordable program is designed to help early-stage companies and entrepreneurs get in the game with highly focused media coverage and strategic guidance. A foundation “must" deliver quality, indexed media presence, strategic guidance for messaging and market presence, media training and key media relationship introductions.

$4,500

indicative

~30 days

  • Foundation: Strategic Plan + Time Table + Objectives + Deliverables
  • Coaching | Media Training & Analysis
  • Key Message Platform | Industry Issues Research
  • Key Message Platform | Industry Issues Research A Media Opportunity Every Month
  • +1 more

AI Rocket Fuel: AI Visibilty Public Relations Launch Program

90-Day Launch Package RESULTS The search-and-AI-ready foundation your enterprise needs for visibility in today’s GEO-powered digital world. In 90 days, reap the benefits of powerful, structured content and authentic media coverage designed to capture the attention of AI search and digital marketplace visibility. What’s included: Identified: Gaps in your Trust Signals ³ E-E-A-T: bios, schema, about section. Top Intent Queries ³ the exact questions your buyers (and investors) are typing into Google + ChatGPT - all mapped to your market category. Competitor Benchmark: How and why up to 335 of your closest rivals are ranking, being cited, and winning AI visibility (even if their product is weaker). DELIVERED: 90-Day Authority Blueprint A market-ready execution plan optimized for humans and AI algorithms. Ownable Founder Voice: Your unique positioning that cuts through AI noise. AI-first Content Strategy (Hubs/Spokes) + Core Content Pillars the themes you must own to be cited by AI. 12 Asset Outlines: Ready to publish posts, guides, and hooks mapped to investor and buyer intent. AI-First Design: Every asset is structured for AI citation and human resonance. Evergreen Plug-and-Play Content Templates. Winning templates for posts, emails, and thought leadership drops. Zero blank-page moments, built to turn expertise into an inbound market opportunity.

$3,500

indicative

~90 days

  • A market-ready execution plan optimized for humans and AI algorithms.
  • Ownable Founder Voice: Your unique positioning that cuts through AI noise.
  • AI-first Content Strategy (Hubs/Spokes) + Core Content Pillars the themes you must own to be cited by AI.
  • 12 Asset Outlines: Ready to publish posts, guides, and hooks mapped to investor and buyer intent.
  • +3 more

30 Day PR Spark Package

Do you want to launch public relations - but are leery of expensive and long-term contracts? Enjoy the "Spark" of a fixed price, fast turn-around PR program that will deliver indexable results, quality strategic guidance and the satisfaction of seeing your thought leadership published on the web. Note this package is designed to serve B2B entrepreneurs and is not a product/ad-based strategy.

$2,500

indicative

~30 days

  • -Accelerated PR Project Brief: Road Map outlining key PR message points and action calendar
  • -One Business-Focused Podcast Interview Appearance
  • -One professionally-written, AEO/AI-optimized news release, distributed via newswire service
  • -One business/tech feature story opportunity

Team

CH

Cara Harbor

Director of Thought Leadership, Senior Advisor

TD

Traci Dakins

Senior Director of Content and Research

JS

Jennifer Smith

Director of Operations

TS

Todd Schuetz

Director, Consumer/Luxury/Influencer Media Relations

Projects

Reviews & testimonials

About reviews & testimonials50Pros profiles are storefronts for agencies. Agencies may share client testimonials from past projects or their own websites, with permission. These testimonials were not necessarily submitted directly to 50Pros and are not independently verified by 50Pros.We distinguish reviews submitted directly to 50Pros from agency-provided and imported testimonials. Only eligible reviews submitted directly by clients contribute to the overall rating.

Client testimonials provided by the agency. Not independently verified by 50Pros.

Dr. Charles Sutera - Aesthetic Smile Reconstruction
Feb 2026

The PRA Public Relations team is exceptional in their strategy and execution of public relations. Their strategy is consistent and effective in gaining traction with media outlets. They truly understand our goals and work hard to deliver a consistent brand message in a professional and strategic way.

Kortney Ziegler, PhD - WellMoney
Feb 2026

Working with the team exceeded my expectations. They understood my goal of developing a thought leadership persona for my brand and helped to execute it perfectly with multiple media opportunities. 5 stars all the way!

Spencer Steliga - Shuddl
Feb 2026

I highly recommend PRA. Their professionalism, exceptional communication, and adaptability have been extremely valuable and the experienced team is a pleasure to work with.

Salvador Ordorica - The Spanish Group
Feb 2026

Pam and her team’s professionalism, strategic expertise, and dedication have been invaluable. Their personalized approach and deep industry knowledge have helped elevate my brand, and working with them has been a seamless and rewarding experience.