House Of Chikankari | Web Development
To capitalize on House of Chikankari's Shark Tank India recognition and strong cultural heritage, the website prominently showcased its Shark Tank journey through videos, media coverage, and founder highlights while emphasizing the authenticity of handcrafted Chikankari. High-quality visuals of artisans, embroidery techniques, and the craftsmanship behind each product were used to build trust, strengthen brand credibility, and connect customers with the brand's heritage.
Challenge
House of Chikankari gained significant recognition after securing a deal on Shark Tank India. The website should leverage this fame to build credibility, attract new customers, and expand its reach. House of Chikankari is deeply rooted in the rich heritage of Indian craftsmanship, particularly the art of Chikankari. The website needs to effectively communicate this authenticity, ensuring that visitors understand and appreciate the cultural significance and the handcrafted nature of products.
Solution
Highlight the Shark Tank India experience prominently on the homepage and in the "About Us" section. Include video clips, images, and quotes from the show, particularly the offers received from the sharks and the final deal with Aman Gupta and PIyush Bansal. Create a press and media section where all coverage related to the Shark Tank appearance is compiled, showcasing the brand’s growing reputation. Featuring high-quality images of artisans at work, the intricate details of Chikankari embroidery, and the process behind each piece.
Results
The revamped website successfully strengthened House of Chikankari's digital presence by showcasing its Shark Tank India journey alongside its rich heritage of handcrafted Chikankari. The improved storytelling, engaging visuals, and enhanced user experience increased customer trust, reinforced brand credibility, and created a stronger emotional connection with visitors. The optimized design also made product discovery easier, helping improve user engagement, drive conversions, and support the brand's continued growth in the online fashion market.
Technologies & Tools
Probey Services successfully transformed House of Chikankari's online presence by justifying its rich cultural heritage. The website effectively highlights the brand's credibility through dedicated Shark Tank storytelling, media coverage, and engaging visuals, while showcasing the artistry of authentic handcrafted Chikankari. The result is a visually compelling, trust-building digital experience that strengthens the brand identity, enhances customer engagement, and supports long-term business growth.
Poonam Rawal, CEO
Project Details
2023
3
$under – $5K
7 people
