Hospitality MDM Case Study - Building One Trusted View of Guests, Properties & Operations
A hospitality group operating multiple hotel brands, properties, booking channels, and loyalty programs was scaling fast. But with every new property, system, and digital channel added, guest and property data grew more fragmented and the organization needed a single, trusted view of its guests, properties, and operations across the enterprise.
Challenge
Guest and property information lived across multiple platforms and systems with no single source of truth connecting them.
- Duplicate guest profiles
- Inconsistent property and room data
- Fragmented loyalty records
- Conflicting reports across systems
- Increasingly complex integrations
- Limited ability to personalize the guest experience
At the core of it all: the same guest could be recognized differently depending on where they showed up.
Solution
Our Team designed a Hospitality Master Data Management (MDM) framework to connect the organization's critical data sources and establish governed Golden Records across the full guest and property hierarchy:
- Data standardization
- Entity matching & deduplication
- Survivorship rules
- Master-data hierarchies
- Data governance
- API & system integration
- Continuous data-quality monitoring
Results
A single trusted data foundation 360 degree view, ready to be consumed by CRM, loyalty, analytics, marketing, and AI platforms alike.
- Consistent property data
- Sharper guest personalization
- Faster, cleaner integrations
- Stronger enterprise reporting
- An AI-ready data foundation
Technologies & Tools
Radixiy helped us transform the way we manage and govern our critical data. Before implementing the solution, our information was spread across multiple systems, which created inconsistencies and unnecessary manual effort. The Radixiy team brought structure to our data landscape by establishing a trusted, centralized view while integrating seamlessly with our existing applications and platforms. What stood out most was their understanding of both the technology and business processes. The solution has improved data quality and given our teams greater confidence in the information they use every day. Radixiy has been a strong technology partner throughout the journey, and we highly recommend them.
David Smith, VP, Data & Technology
Project Details
2025
12 months
$500K – $1m
