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RemCal Insights

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RemCal Insights is a full-service higher value B2B and B2C market research agency, delivering you cost effective customer and category insights

New York, New York1-10 employees2017
Rising
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About RemCal Insights

RemCal Insights delivers market research through diverse methodologies, such as consumer interviews, expert interviews, online surveys, and digital diaries. These techniques enable clients to understand their target audiences, refine brand strategies, and evaluate concept designs.

Committed to excellence and efficiency, RemCal Insights offers tailored research services, including brand development, consumer profiling, and iterative concept testing. The agency's expert team ensures timely and reliable insights, guiding clients through brand health assessments and strategic marketing consulting.

๐—ช๐—ต๐—ฎ๐˜ ๐—ช๐—ฒ ๐——๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ

โœ” The real โ€œwhyโ€ behind behavior

We go deeper than preferences, understanding the motivations, hesitations, and triggers that drive decisions.

โœ” Brand and category clarity

We map how your audience truly sees your brand and its positioning, not how you hope they do.

โœ” Growth potential, uncovered

From white space to emerging needs, we identify where your brand can win next.

โœ” Expert voices, on demand

Whether itโ€™s a dermatologist, founder, or retail buyer, we bring the people bringing the category to the table.

โœ” Smarter quant inputs

From survey design to sizing, we help quant studies start with better assumptions and sharper language.

๐—œ๐—ณ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—ฒ๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น โ€œ๐˜„๐—ต๐˜†,โ€ ๐—ป๐—ผ๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น โ€œ๐˜„๐—ต๐—ฎ๐˜,โ€ ๐˜„๐—ฒโ€™๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ.

Services

Service Categories

Industries Served(17)

Consumer & Retail
Beauty & Personal CareConsumer Packaged Goods (CPG)Ecommerce & DTCFashion & ApparelFood & BeverageLuxury & Premium GoodsPets & Pet CareSports & Fitness
Financial Services
BankingCapital MarketsPrivate Equity & Venture CapitalInsurance

Team

Rachel Martin

Rachel Martin

CEO and Founder of RemCal Insights

Karina Harutyunyan

Karina Harutyunyan

Senior Research and Marketing Associate