Using Reddit to Boost AI Visibility

A manufacturing startup with zero AI search presence needed to get cited in AI-generated answers quickly. Rivetline deployed a focused RAD (Reddit Answers and Discussions) program to build strategic brand presence in the conversations AI systems were already pulling from.

Challenge

As a new entrant in manufacturing, Rooted Systems had no organic presence in AI search. Traditional SEO would take months to gain traction. The business needed a faster path to AI citation for its most important keyword before competitors established themselves in that space.

Solution

Rivetline identified the subreddits where relevant industry conversations were already happening and built an authentic, strategic brand presence through targeted participation and passive brand mentions. Reddit is one of the most cited sources in AI-generated answers, making it one of the fastest routes to AI citation for a brand starting from zero.

Results

Rooted Systems went from completely absent in AI search to ranking for their primary target keyword in ChatGPT, Gemini, Perplexity, and Claude within 60 days of program launch.

We went from invisible in AI search to ranking for our number one keyword in under 60 days. The approach was strategic, low friction, and the results were faster than we expected.

R. Miller, Owner