Rivetline

Local AI visibility and customer acquisition campaign for an H&R Block franchise location in New York. Scope included Local Services Ads, localized SEO, schema markup, and llms.txt implementation to guide AI crawlers to the correct local entity. Content was developed to address common tax-related questions structured for answer engine and generative AI consumption. Local authority was built through citation consistency, review strategy, and optimized business listings. Key technical challenge was ensuring AI systems distinguished and cited the specific franchise location independently from the national H&R Block brand. Campaign ran within the compressed window of tax season requiring rapid execution and measurable results.

Summer camp AI visibility and traffic growth campaign for Steamoji, a STEM-focused children's education brand. Scope included AEO and GEO content strategy targeting broader intent-based queries around summer activities for children, page structuring for LLM digestibility, location-based landing pages, schema enhancements, and content development addressing common parent concerns including skill development, socialization, and educational value. Strategy repositioned a niche STEM offering into broader discovery channels while maintaining core brand positioning. Campaign targeted AI citation across Gemini and ChatGPT for high-volume summer camp and children's activity queries.

AI visibility and content authority engagement for a local CMIT Solutions managed IT franchise. Scope included directory listing optimization, content pillar development across core service areas including cybersecurity, managed IT support, and cloud services, cluster content for topical authority, schema markup, internal linking, and brand mention strategy. Visibility was tracked across LLM platforms using Otterly to measure citation presence and refine the approach over time. Strategy focused on building domain authority and entity consistency to compete against national providers with significantly larger organic footprints.

Local AI visibility and lead generation engagement for an independent Allstate insurance advisor. Scope included local SEO, AEO, and GEO strategy, location-specific service page development, FAQ content structured for answer engines, and schema markup tailored to insurance products and geographic relevance. Directory optimization and citation building strengthened local authority. New tracking frameworks were implemented to identify LLM-driven lead patterns in a category where AI-influenced traffic often appears as direct or organic. All work completed within the customization constraints of the Allstate franchise system.