Adobe Commerce Rebuild and Managed Services Partnership for The NOCO Company
RMG rebuilt The NOCO Company's Adobe Commerce site around easier product discovery, then continued as its managed services partner, adding new features every quarter. The partnership has shipped more than 300 features, increased the accessory attach rate by 38%, and kept the site at 99.99% uptime over three years.
Challenge
Despite more than a century of innovation, NOCO's website didn't reflect the premium quality and advanced technology of its products or offer the modern, high-performance experience shoppers expect. The catalog spans several product families, including Boost jump starters, Genius chargers, lithium batteries, and air compressors, each with many models and specifications, so customers had trouble finding the right product for their needs. Key innovations like UltraSafe technology, spark-proof connections, and advanced lithium engineering were buried in dense product listings, which made it hard for buyers to see what set NOCO apart from competitors.
Solution
RMG rebuilt NOCO's Adobe Commerce platform with a focus on product discovery, making it easier for customers to navigate the product families and find the right model for their vehicle or application. After launch, RMG became NOCO's long-term managed services partner, providing ongoing development, support, and optimization and delivering new features every quarter to keep the site improving.
Results
The rebuilt platform brings NOCO's legacy of innovation online, and the ongoing partnership continues to drive measurable growth:
38% increase in accessory attach rate 99.99% uptime over three years More than 300 features shipped
Technologies & Tools
Project Details
2026
