Baptist Health Careers Arkansas/2025
Baptist Health
Socialistics managed paid and organic social media for a non-profit healthcare network, focused on driving job applications across Facebook, Instagram, and LinkedIn.
Challenge
Baptist Health needed to increase the volume of job applications through social media. With a large clinical care network to staff, the goal was to reach qualified candidates efficiently and drive them to apply within a tight cost-per-click target.
Solution
- Managed paid and organic social across Facebook, Instagram, and LinkedIn
- Created ad and organic content tailored to a healthcare recruitment audience
- Tracked performance weekly and monthly to optimize spend and targeting
Results
Results (within one month)
- 302 Applications Submitted
- 533,259 Impressions
- 1,388 Landing Page Views
- 3,470 Clicks
- $0.65 Average Cost Per Click
Services
Paid Social Media Management, Organic Social Media Management, Content Creation, Reporting & Analytics
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