Baptist Health Careers Arkansas·2025
Baptist Health
Socialistics managed paid and organic social media for a non-profit healthcare network, focused on driving job applications across Facebook, Instagram, and LinkedIn.
Challenge
Baptist Health needed to increase the volume of job applications through social media. With a large clinical care network to staff, the goal was to reach qualified candidates efficiently and drive them to apply within a tight cost-per-click target.
Solution
• Managed paid and organic social across Facebook, Instagram, and LinkedIn • Created ad and organic content tailored to a healthcare recruitment audience • Tracked performance weekly and monthly to optimize spend and targeting
Results
Results (within one month) • 302 Applications Submitted • 533,259 Impressions • 1,388 Landing Page Views • 3,470 Clicks • $0.65 Average Cost Per Click
Services
Paid Social Media Management, Organic Social Media Management, Content Creation, Reporting & Analytics
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