Ecovacs Robotics

For over 25 years, Ecovacs Robotics has been revolutionizing the home cleaning industry with their innovative robotic vacuum cleaners and floor cleaning solutions. As pioneers in smart home technology, they’ve established themselves as a global leader in automated cleaning devices with cutting-edge product innovation and technology.

Challenge

Ecovacs, a global leader in smart home robotics, needed to elevate its social media presence to match the strength of its product innovation. While active across multiple platforms, the brand faced challenges with creative consistency, platform-specific optimization, and sustained engagement at scale. Content lacked a unified strategic direction, making it difficult to fully capture attention, communicate value clearly, and drive meaningful interaction. At the same time, managing both paid and organic efforts across several channels required a more cohesive, performance-driven approach to maximize efficiency and growth. Ecovacs needed a partner to bring creative clarity, consistency, and scalable execution to its social ecosystem—transforming social media into a true engine for brand awareness and engagement.

Solution

Socialistics partnered with Ecovacs to build and execute a fully integrated social media strategy designed for scale, consistency, and performance across platforms. We took ownership of the brand’s social ecosystem end-to-end—developing high-impact creative, managing content production and publishing, and aligning both paid and organic efforts into a unified strategy. Our team also implemented structured reporting and analytics, providing clear visibility into performance and enabling continuous optimization. To further expand reach and credibility, we supported influencer and content-driven initiatives, helping Ecovacs connect with audiences in more authentic and engaging ways. Through this approach, Socialistics transformed Ecovacs’ social presence into a cohesive, multi-channel growth engine, delivering measurable improvements in reach, engagement, and overall campaign efficiency within the first 1–3 months.

Results

ORGANIC NUMBERS Within 3 months FACEBOOK - 6,614,325 (Reach) 3,109 (Visits) 188 (Likes) INSTAGRAM - 1,688,365 (Reach) 638 (Engaged) 3,190,269 (Impressions) LINKEDIN - 486 (Views) 246 (Visitors) 19 (Clicks) PINTEREST - 19,910 (Impressions) 390 (Engaged) 9,830 (Audience) TWITTER - 1,397 (Visits 11,325 (Impressions) 531 (Mentions)