## Overview

Starfish is a Brand and Creative Agency, with unique expertise in Brand Experience. Since 2002 we have built brands on a single durable conviction: a brand is not what an organization says, it is the sum of every experience it creates and its customers encounter. The Brand Experience is the Brand. Headquartered in New York, with offices in Paris and Boca Raton, we build brands that work identically in the human world and the AI world. Our work is guided by BCI™ (Brand and Creative Intelligence™), the methodology we use to articulate, design and activate brands across both. Where AI enters our production it is human-led, because the judgment about what a brand should mean, and what it should refuse, stays with people. We have delivered that work for clients including PwC, Gallup, Dunkin', ADL, Baxter, Avis, Principal, Samsung, Hologic and CRISIL (S&P Global), alongside hundreds of other organizations that lead their markets. We practice across four expertise areas. Brand Experience is the discipline of designing every touchpoint as part of one integrated brand. Brand Soul is the emotional resonance a brand creates, which only people can architect. Brand Coherence is the consistency of brand expression across every channel and mode of interaction in which the brand operates. Brand Intelligence is the practice of building brands that are compelling to people and interpretable, discoverable and authoritative to AI systems. Recognition: 12 Transform Awards wins in 2025, and six shortlistings in 2026, judged by an independent panel against named competitors.

## Services

• - Branding(Primary)
• - Advertising
• - Content Marketing
• - Copywriting
• - Digital Marketing
• - Marketing Strategy
• - Generative Engine Optimization
• - Market Research
• - Creative Direction
• - Web Design

### Specializations

• - Mobile-First Design
• - Website Copywriting
• - Brand Storytelling
• - Customer Journey Mapping
• - TV & Radio Advertising
• - Responsive Web Design
• - Brand Guidelines
• - Rebranding
• - Transit Advertising
• - Visual Identity System
• - Whitepapers & Research Reports
• - Product Descriptions
• - Infographics
• - Competitive Positioning
• - Digital Out-of-Home (DOOH)
• - Brand Strategy Consulting
• - AI Search Optimization
• - Structured Data for AI
• - Citation & Source Authority
• - Campaign Creative Direction
• - D2C Marketing Strategy
• - B2B Digital Marketing
• - Multi-Channel Creative
• - UX Writing & Microcopy
• - Email Copywriting
• - Qualitative Research
• - Social Media Copywriting
• - Knowledge Graph Optimization
• - B2B Copywriting
• - Tagline & Slogan Writing
• - Brand Guidelines & Standards
• - Visual Storytelling
• - Color System Design
• - Brand Positioning
• - TV Advertising
• - AI Answer Monitoring
• - Brand Messaging & Voice
• - Brand Refresh
• - Customer Satisfaction Research
• - SaaS Website Design
• - Buyer Persona Development
• - Perplexity Optimization
• - AI Search Visibility Strategy
• - Ethnographic Research
• - Iconography
• - Ad Copywriting
• - Retention & Loyalty Strategy
• - Creative Strategy
• - LLM Optimization
• - Video Content Creation
• - B2B Advertising
• - Logo Design
• - Survey Design & Analysis
• - Competitive Analysis
• - Product Marketing
• - Nonprofit Marketing
• - Growth Marketing
• - Brand Collateral
• - SaaS Marketing Strategy
• - Sales Copy & Landing Pages
• - Social Media Advertising
• - Audience Segmentation
• - Creative Strategy
• - Brand Positioning
• - Legal Copywriting
• - Healthcare Advertising
• - Go-to-Market Planning
• - AI Overview Optimization
• - Ad Copywriting
• - Focus Groups
• - Art Direction
• - Digital Marketing Strategy
• - Growth Strategy
• - Storytelling & Narrative
• - Landing Page Copy
• - Data-Driven Marketing
• - Content Governance
• - Content Strategy
• - Corporate Website Design
• - AI Content Tools
• - ChatGPT SEO
• - Print Advertising
• - Customer Acquisition Strategy
• - Script Writing
• - AI Crawlability & Indexation
• - Survey Design & Execution
• - Website Redesign
• - Healthcare Copywriting
• - In-Depth Interviews
• - Brand Perception Research
• - Marketing Plan Development
• - Market Entry Strategy
• - Out-of-Home Advertising
• - Radio Advertising
• - Long-Form Content Writing
• - B2B Marketing Strategy
• - Brand Naming
• - Product Description Writing
• - Tone of Voice
• - Brand Positioning
• - LLM Visibility Strategy
• - Sentiment Analysis
• - Financial Copywriting
• - Marketing Operations
• - Integrated Digital Strategy
• - Brand Architecture
• - Long-Form Content
• - Ad Copywriting
• - Content Audit
• - Brand Mention Optimization
• - Product Launch Strategy
• - Sales Copywriting
• - Video Content Strategy
• - Visual Identity Design
• - Brand Messaging
• - Brand Creative Direction
• - Go-to-Market Strategy
• - Brand Voice Development
• - Campaign Management
• - Landing Page Design
• - Educational Website Design
• - AI Marketing Tools
• - Typography Selection
• - Non-Profit Website Design
• - Employer Branding
• - Naming & Verbal Identity
• - Consumer Research
• - Tagline Development
• - Thought Leadership Content
• - AI Citation Building
• - Quantitative Research
• - GEO Audits & Monitoring
• - Video Script Writing
• - Brand Tracking & Measurement
• - Ecommerce Website Design
• - Brand Strategy

### Industries Served

• - Accounting & Tax
• - Legal Services
• - Logistics & Supply Chain
• - Consumer Electronics
• - Government & Public Sector
• - Pharmaceuticals
• - Mental Health & Wellness
• - Private Equity & Venture Capital
• - Wealth Management & Advisory
• - Commercial Real Estate
• - Airlines & Aviation
• - Tourism & Travel Tech
• - Automotive
• - Nonprofits & NGOs
• - Foundations & Philanthropy
• - Biotechnology
• - Medical Devices
• - Industrial Manufacturing
• - Music & Audio
• - Construction & Infrastructure

## Case Studies

## Contact

• - Website: https://starfishco.com
• - Email: [email protected]
• - Phone: 9737478542
• - LinkedIn: https://www.linkedin.com/company/starfish-brand-and-creative-agency/
• - Instagram: https://www.instagram.com/starfish.nyc/

## Quick Facts

• - Hourly Rate: $200–$300
• - Min Project Size: $25,000
• - Engagement: Project-Based, Retainer, Dedicated Team, Hourly

## Badges & Recognition

• - Based in USA — Awarded to agencies headquartered in the United States.
• - Established — Awarded to agencies with 10+ years of operation.
• - Most Viewed — Top 10% in profile views for their categories

## Locations

• - New York, New York(HQ)
• - Boca Raton, Florida
• - Paris, France