A+ Marketing Strategy Helps Grow Enrollment

89%

Leads increase

100%

Enrollment

Straight North partnered with Xceed Preparatory Academy to increase enrollment through a data-driven digital marketing strategy. By combining SEO and paid advertising, the campaign focused on generating qualified leads and improving overall visibility. The result was significant lead growth and near full enrollment across multiple campuses.

Challenge

Xceed Preparatory Academy needed to increase student enrollment across multiple locations while competing against traditional schools and other private education options. Their existing marketing efforts were not generating enough qualified inquiries to consistently fill available spots.

Solution

Straight North implemented an integrated strategy combining SEO and paid advertising to capture high-intent search traffic from parents and students. The team optimized website content, improved keyword targeting, and launched targeted paid campaigns focused on lead generation. Continuous tracking and optimization ensured campaigns attracted qualified prospects and improved conversion performance.

Results

Straight North’s strategy delivered a significant increase in qualified inquiries, driving an 89% lift in leads within the first year. As lead volume and quality improved, Xceed Preparatory Academy was able to fill nearly all available seats, reaching close to 100% enrollment across three campuses. The campaign not only solved their immediate enrollment challenges but also established a scalable system for consistent student acquisition moving forward.

“Working with Straight North has been amazing! Our leads, conversions and all-around brand awareness has sky-rocketed since we started working with your experts. They are a vital part of our growth!”

Ilana Parker, Marketing Director