Though our client had a well-established business, it faced significant challenges in terms of visibility and sales growth. After analyzing the client's website and its online presence across marketplaces, we identified the following challenges- Suppressed listings on Amazon and eBay because of failure to meet the marketplaces' guidelines for creating product listings. Several on-page website issues needed immediate attention. Despite having created Google My Business account, it was not properly optimized. The website was not optimized for mobile devices, leading to poor user experience and reduced visibility. Unoptimized pay-per-click (PPC) campaigns resulted in low-quality scores for their ads. Irrelevant keyword targeting led to low search engine visibility and relevancy.
The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.
Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.
Google Ads: Revenue reached $302,609, reflecting a 64% increase. ROAS improved to 32%, and conversion rates increased by 65%. Amazon Ads: Total sales increased by 187%, while the number of orders grew by 82%. ACOS was maintained at 1.5%, and total units sold rose by 68%. Website Performance: Total sales grew by 84%, and the number of orders increased by 92%. Organic traffic saw a significant boost of 226%, and new users increased by 148%.