

The Atticism is a modern PR and brand development agency helping companies build reputation, visibility and influence across global markets.
The Atticism is a global public relations agency specialising in earned media, brand reputation and founder positioning.
But we don’t operate like a traditional PR agency.
We built The Atticism around a simple belief. The best PR happens when the people designing the strategy are the same people executing it. That is why our teams stay intentionally small and senior. No layers of junior account managers, no endless internal handoffs. Just experienced strategists working directly with clients.
We are also big believers that public relations should not rely on mass press releases and vanity metrics. Instead, we focus on strong storytelling, real journalist relationships and media coverage that actually builds credibility.
Our campaigns often centre around founder visibility, industry expertise and thought leadership. We help brands turn their knowledge into influence by placing them in the conversations journalists are already writing about.
Founded in Australia and now working globally with teams in Sydney, London and Europe, we partner with entrepreneurs, hospitality groups, property developers and consumer brands looking for something smarter than traditional PR.
Our goal is simple.
Help interesting brands become impossible to ignore.
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The Atticism is a global public relations agency specialising in earned media, brand reputation and founder positioning. But we don’t operate like a traditional PR agency. We built The Atticism around a simple belief. The best PR happens when the people designing the strategy are the same people executing it. That is why our teams stay intentionally small and senior. No layers of junior account managers, no endless internal handoffs. Just experienced strategists working directly with clients. We are also big believers that public relations should not rely on mass press releases and vanity metrics. Instead, we focus on strong storytelling, real journalist relationships and media coverage that actually builds credibility. Our campaigns often centre around founder visibility, industry expertise and thought leadership. We help brands turn their knowledge into influence by placing them in the conversations journalists are already writing about. Founded in Australia and now working globally with teams in Sydney, London and Europe, we partner with entrepreneurs, hospitality groups, property developers and consumer brands looking for something smarter than traditional PR. Our goal is simple. Help interesting brands become impossible to ignore.
| Name | Title |
|---|---|
| Renae Smith | CEO and Founder |
Source: https://www.50pros.com/agency/the-atticism
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