Irvine, California, US|Custom Software Development
FullyRaw Media·2018
FullyRaw by Kristina
We met up with Kristina at a local vegetarian festival. One discussion led to another, and we proposed the idea of a mobile application. TouchZen Media was soon hired as her mobile application consultants to bring Kristina’s innovative content and the FullyRaw lifestyle to the iOS and Android markets. The subject matter expert, Kristina would focus on providing the exceptional content for the app, while TouchZen would create the perfect mobile experience to engage, delight and grow Kristina’s follower base.
Challenge
The goal of this project was to design a cohesive and engaging digital experience that reflects FullyRaw’s brand values while strengthening its connection with the community.
Solution
We focused on creating a clean and intuitive interface that makes content, programs, and interactions easy to explore. A key objective was to balance a strong visual identity with usability, ensuring the experience feels approachable, inspiring, and consistent across the platform. Ultimately, the project aimed to support community engagement and long-term growth by delivering a user-centered solution that feels trustworthy, easy to use, and aligned with the brand’s lifestyle-driven message.
Results
Within a week of FullyRaw’s debut on the App Store, the app skyrocketed to become the #1 paid app in the Food & Drink category and a top 10 paid app across all categories.
Project Gallery
We’ve had a wonderful experience and everyone loves the look and feel of the app... Cyrus and the team were excellent at walking us through the progress. They do a great job with setting expectations. We couldn’t be happier with the outcome.
Kristina Carillo-Bucaram, Founder @ FullyRaw
Project Details
Year
2018
