+3K in Top 10 Keywords & 1,653% Revenue Growth
Before partnering with VELOX, Democracy Clothing was still working to develop its direct-to-consumer e-commerce business. As the company began its first foray into online sales, its revenue had a long way to go. They partnered with us to help them navigate the highly competitive online apparel market.
Challenge
Consistently producing engaging, high-quality content, especially in a vertical that sees rapidly evolving trends. Navigating logistical challenges related to the 2020 COVID-19 pandemic.
GOALS Achieve 42% YOY total revenue growth. Drive high traffic volume with a goal of 12,000+ website visitors per day. Maintain a minimum ROAS of 5X on Google and social ads.
Solution
Our Strategic Approach Organic Search: Keyword strategy evolution and on-page optimization Paid Search: Google Ads optimization for transactional intent keywords Meta Advertising: Leveraging Advantage+ and targeted audience segmentation
Results
BUILDING LINKS, BREAKING BARRIERS We elevated Democracy Clothing’s Organic Search (SEO) strategy with targeted content, technical SEO improvements, and on-page optimization. By aligning high-value keywords, fast site performance, and engaging, optimized product pages, we boosted rankings, attracted high-intent shoppers, and drove significant YOY revenue growth.
NEXT-LEVEL
RESULTS
WITH
PERFORMANCE
MAX As a Google Premier Partner, VELOX leveraged our expertise to implement a Performance Max campaign for Democracy Clothing in early 2022. Being among our earliest adopters of this innovative ad format, Democracy Clothing was well-positioned to achieve remarkable growth in their Google Ads account.
RAISING THE BAR ON SOCIAL SUCCESS In 2023, VELOX boosted Democracy Clothing's growth by targeting Top-of-Funnel audiences with Meta Advantage+, interest-based targeting, and dynamic catalog ads, driving new customer interest and e-commerce traffic.
"I really appreciate you and the entire VELOX team. Hopefully it gets back to you how many references I do for VELOX because I value the relationship we have built." Founder & President Caren Lettiere
Ben Cornett, Partnerships
Project Details
2026
3 years
$25K – $50K
