Winger Marketing

Not Verified

Known for Strategy. Remembered for Results.

5.0(2 reviews)

Chicago, Illinois

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About Winger Marketing

Winger Marketing is a strategic marketing and PR consultancy that helps B2B organizations increase visibility, credibility, and lead generation through integrated communications. Services include marketing strategy, PR strategy, media relations, digital marketing, content development, and targeted media buying, all focused on measurable results.

The firm’s proprietary MAXOUT Methodology amplifies thought leadership across earned, owned, and paid channels to maximize reach and ROI. Through the Authority Accelerator Method, Winger helps executives build influence through media coverage, speaking, and strategic content.

The firm also provides media training, PR training, executive presence development, presentation coaching, and speaker coaching for leadership teams.

Services

Service Categories

Marketing Strategy Public Relations Copywriting Content Marketing Event Marketing Generative Engine Optimization Paid Media & PPC

Case Studies

Nelson-Jameson

Delivering the Exceptional

Nelson-Jameson was founded more than 76 years ago and operates as a successful family-owned business. Its past growth as a dairy distributor stemmed from industry word of mouth and long-term client relationships. The company relied exclusively on traditional and event marketing, yielding nominal recognition beyond its regional locations and headquarters in Marshfield, Wisconsin. When a new president arrived, accelerating growth became a top priority. Recognizing the need to shift customer perception of Nelson-Jameson’s and rebrand from ‘Mom & Pop’ to a trusted industry leader, he secured board approval to expand the marketing team with a new VP of Marketing, embrace digital channels, and establish formal brand communications and public relations initiatives to drive business growth. The goal was to increase visibility and brand awareness for Nelson-Jameson, a leading dairy and food processing distributor known in local markets but lacking established marketing practices to support national expansion and future growth plans. The focus was also on amplifying the expertise of key employees to position the organization as a leader in the dairy and food processing industries and developing consistent messages to optimize media relations.

Results

Nelson-Jameson had 0.3% of the share of voice when we began our partnership and had relied on ad-hoc marketing and word-of-mouth for most of its 75+ year history. Acting as a full-service extension of Nelson-Jameson’s marketing department, Winger developed an integrated strategy and executed all its elements, resulting in increase of 733% and over 1.11 billion online readers, hundreds of thousands of media mentions, increased brand mentions by 931%. and a share of voice over 10%. As a result of our public relations efforts, organic brand searches increased from 3,800 per month to 5,900 per month, and total Potential Editorial Reach is up 2879%. Winger’s work also elevated Nelson-Jameson’s employee visibility, positioning them as experts through effective thought leadership placements, greater website traffic, increased social media impressions and authentic audience engagement. Winger also led the marketing and media strategy for the grand opening of a new distribution center garnering regional business, television and local news as well as industry news coverage. Winger’s partnership with Nelson-Jameson earned the firm the prestigious Golden Trumpet Award from the Publicity Club of Chicago in the Media Relations – Business to Business and Business Services category for its campaign, “Delivering the Exceptional – Family Biz Steps Up.” Editorial reach: 1.11B Total mentions: 161K (up 931%) Press Releases Issued: 38 Thought Leadership Placements: 12 Awards Secured: 7 Speakerships Secured: 2 Documentary Film Produced: 1 Women’s Leadership Video Produced: 1 Industry Report Placement:1 Case Study written: 1 Company Bios Created: Dozens Blogs and Owned Media Communications: 4 Internal Communications: (letters to staff about the rebrand, new site, annual report, Foundation launch, sustainability initiatives, etc.): 10

Cinespace Chicago Film Studios

Cinespace Chicago Film Studios and the Community

Challenge: Implement a PR strategy to raise the profile of Cinespace Chicago Film Studios and highlight its position as a responsible neighborhood partner contributing to Chicago’s economic health.

Results

An initial survey of local media and Chicago residents revealed almost no awareness of Cinespace. Winger’s engagement resulted in millions of online readers, hundreds of thousands of media views, and high-profile PR placements. Full Year Media Stories: 50+ Audience Views: 727K Social Media Shares: 19.5K Online Readership: 243M Newswire Views: 648 YouTube Views: 8.99k Nielsen Audience for WGN-TV Around Town: 688,813 How We Did It: Winger created integrated, cross-platform marketing and a PR strategy across traditional and social media to generate brand awareness. Generated media exposure for Cinespace’s existing corporate memberships, donations, activities, and events Created brand messaging strategy and established impactful key messages across communications touchpoints Media-trained employees for PR readiness Built formal channels for sharing activities in social media, press releases, events, and traditional media Developed community partnerships and strategically sponsored local causes Forged new, collaborative media relationships for ongoing press opportunities

Winger Marketing

About Winger Marketing

Services

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Case Studies

Delivering the Exceptional

Cinespace Chicago Film Studios and the Community

Reviews

# Winger Marketing

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