Cinespace Chicago Film Studios and the Community
Challenge: Implement a PR strategy to raise the profile of Cinespace Chicago Film Studios and highlight its position as a responsible neighborhood partner contributing to Chicago’s economic health.
Challenge
The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.
Solution
Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.
Results
An initial survey of local media and Chicago residents revealed almost no awareness of Cinespace. Winger’s engagement resulted in millions of online readers, hundreds of thousands of media views, and high-profile PR placements.
Full Year Media Stories: 50+ Audience Views: 727K Social Media Shares: 19.5K Online Readership: 243M Newswire Views: 648 YouTube Views: 8.99k Nielsen Audience for WGN-TV Around Town: 688,813
How We Did It: Winger created integrated, cross-platform marketing and a PR strategy across traditional and social media to generate brand awareness.
Generated media exposure for Cinespace’s existing corporate memberships, donations, activities, and events Created brand messaging strategy and established impactful key messages across communications touchpoints Media-trained employees for PR readiness Built formal channels for sharing activities in social media, press releases, events, and traditional media Developed community partnerships and strategically sponsored local causes Forged new, collaborative media relationships for ongoing press opportunities
