Is SEO Still Worth It Today?
Businesses are looking for every possible opportunity to cut costs these days, and a question many face is “Is SEO really necessary?” Times are tight, but now is exactly the time to double down on human-run search marketing. What makes SEO worth the investment looks different for every business. Here are a few examples:
Yes, Because SEO Can Help Increase Organic Sessions With Your Ideal Audience
With a well-researched and well-implemented search marketing strategy, you can reach the right audiences and increase organic traffic.
A game hosting provider came to us with a ton of traffic from the wrong audience. Gamers, many of them teens, were coming to their site to read about games, but they really needed to connect with people evaluating hosting options. A combination of technical cleanup, on-page alignment, buyer-focused content, launch support, and authority development was just what they needed. We worked with them to strengthen core game server hosting service pages, build game-specific hosting and launch content, clarify support resources, create comparison and decision-making resources, and use internal links to move discovery toward hosting options.
Organic sessions increased by more than 533%, referring domains increased by 161%, and they began setting internal revenue records as organic visibility and engagement matured over time.
Yes, Because SEO Can Help Create Year-Round Commerce for Seasonal Brands
If your commerce is mostly seasonal, in-person, or both, search marketing can expand your reach and increase sales.
A women’s golf apparel company reached out to us for help improving their online store in hopes that it could help carry the business through slower Wisconsin winters when sales in their brick-and-mortar store dipped. We started by building landing pages based on how shoppers actually search. We then optimized collections and core pages, strengthened the site’s technical health, and worked to reinforce authority and local presence with relevant backlinks, press releases, and local citations.
Consistent, collaborative search marketing work turned the online store into a consistent, year-round revenue stream that reached customers far beyond their loyal, local market. Online revenue continues to grow (194% across two years!), and the company ranks in the top three positions for value searches.
Yes, Because SEO Can Fix Botched Migrations
Website migrations can be a massive challenge, and if they aren’t handled properly, URLs may break, content may be lost, and rankings may tank. Unfortunately, we see this a lot. In many cases, website migrations are treated as a one-time project, when they really require consistent work over time.
When a plant retailer came to us for help with a failed migration, we rebuilt their technical infrastructure, restored important pages, expanded valuable content, and improved local search.
After we addressed the critical issues that resulted from the migration, we continued to monitor and grow the client’s online presence through monthly crawls, content creation, local optimization, and authority development. Our partnership began as crisis management, transitioned to a growth strategy, and helped the business flourish year over year.
Yes, Because SEO Can Make Your Expertise Easier to Find
When done well, search marketing is the means through which your expertise and unique value are communicated to exactly the people who need you, in a way that is authentic and effective. Nothing is made up or inflated. Simply the best of what you have to offer is communicated to the right people, at the right time, and in the right way. Yes, care must be given to content that people see and interact with from your brand, but the technical foundation has to work well behind the scenes, or you and your customers will never find each other or “click,” pun intended.
A B2B SaaS company came to us with an interesting backstory. They had a successful 25-year track record in their niche and were seeing great results from paid marketing efforts. However, organic search was surprisingly lagging far behind. We worked with them to expand their keyword reach, refine their content library, and strengthen core pages. Over time, our on- and off-page SEO strategy boosted organic sessions by a whopping 5,150% (with organic search far outpacing paid traffic), increased referring domains by 283%, and improved keyword rankings by 146%.
Get Our Hot Take on Your SEO
These are just a few examples of exceptional businesses we’ve had the pleasure of working with, each with unique challenges and opportunities. If you are looking to get out of an SEO rut or simply want a fresh perspective, we are happy to take a look at your site. We offer free, no-obligation video audits in which a human strategist on our team reviews your site and shares their findings. Sign up today and start the conversation!
