Does My Business Need Local SEO?
Local SEO is necessary when you need people to find you and come to your place of business. Local search connects your website, business profiles, location information, reviews, and authority to the customers in your area who are looking for what you have to offer.
Local SEO is less important (or perhaps completely irrelevant) when a business operates entirely online and without geographic limitations.
Can I DIY Local SEO?
There are many aspects of local SEO that businesses can do themselves.
For starters, you can set up and optimize your Google Business Profile. Make sure to keep info like your business name, address, and phone number consistent everywhere it appears.
Next, you can encourage local reviews. Ask customers to provide feedback via Google reviews, TrustPilot, or another reputable platform. If customers provide negative feedback, consider responding respectfully and helpfully so that prospective clients can understand how you handle issues that may arise.
Finally, make sure your website includes helpful information about your local services that your target market needs to know. When someone visits your website, they should immediately understand what you offer, who it is for, and where they can get your services or products.
However, if all of this feels a bit overwhelming or confusing, don’t stress. Business owners have a specific area of expertise, and that is okay and appropriate. You don’t have to do it all.
If you have seemingly checked all these boxes and aren’t seeing the results you want, you aren’t stuck. Some aspects of Local SEO can be pretty simple, but in many cases, higher-level work is needed.
What Do Local Search Services Include?
At Cadence SEARCH, we start with a local search audit. From there, we often help businesses optimize their Google business profile, we conduct local market and query research, we build out location and service-area pages, work on building local authority through digital PR, and the list goes on. It really comes down to understanding what your customers care about and need to know and making sure that information is clear and easily found online.
What If My Foot Traffic Is Strong But My Online Traffic Is Weak?
We see this situation a lot. For instance, a local women’s golf retailer came to us for help with her online store. She had a ton of foot traffic to her brick-and-mortar during the warmer months, but business stalled when the temperature dropped. The goal was to optimize eCommerce to help her business survive during the months when in-person sales slowed down.
After a comprehensive audit, we decided to expand brand landing pages, optimize collections and core pages, strengthen technical SEO, and build up her local presence and authority. Building local citations, relevant backlinks, mentions, and external signals was an important part of reinforcing trust that nationwide audiences care about.
All this work translated into a 194% increase in revenue from May 2024 to May 2026.
Find Search Optimization Opportunities That Build Lasting Momentum
As small business owners, we know what it’s like to pour our heart and soul into our company. We care about the work we do, our clients, and our employees. We want everyone to thrive. When someone shares their business with us and asks for advice, we treat it with as much care as we treat our own.
If you’re trying to figure out how to improve local sales or something else entirely, we are happy to take a look and share our insights. We offer free strategy sessions and video audits for those who would prefer to get a sense of our style and insights before having a conversation (we get it). Reach out to us or sign up on our website.
