Articles

Most SEO agencies show you better rankings. Few show you better revenue. Here's how to tell the difference before you sign a contract.

Learn how to leverage reviews to increase sales with practical strategies for trust-building, SEO, AI search visibility, and higher conversions.

Learn how much a small business should spend on marketing and how to allocate spend for SEO, ads, content, and growth.

Learn the difference between AEO vs SEO and why businesses need both to improve rankings, AI visibility, and search performance.

Learn how reviews influence local SEO, buyer trust, and AI search visibility for service businesses and why they should be part of your growth strategy.

Learn effective crisis and litigation PR strategies to manage reputational turning points and guide your communication efforts.

Vibe coding gets you to launch fast. Here's what to check before real users, real money, and real scrutiny arrive. Real cases from our agency

Most businesses assume a strong Google ranking means they're visible in AI search. It doesn't. Here's a five-minute check to see where your business actually stands in ChatGPT, Gemini, and Perplexity, plus the advanced moves that drive consistent citations.

When you open Apple Maps to find a nearby coffee shop, you expect the first result to be the closest one, or maybe the highest-rated one. Right? Well, that’s about to change.

OpenAI recently began testing ChatGPT ads with a handful of invited companies. And while the rollout is starting slowly, the implications are massive. This is a completely new model for how brands and customers interact.

Google Discover can be a powerful visibility channel within the Google ecosystem, yet we find that it’s often overlooked by a majority of the brands we work with.

Ciaran Connolly, Founder and Director, ProfileTree at ProfileTree, shares insights on agency leadership, industry trends, and what drives their work.