Digital Marketing Agency Rate Calculator

Digital Marketing Agency Rate Calculator

Estimate the hourly rate based on campaign requirements and agency characteristics

Agency Location

North America
US & Canada
Western Europe
UK & EU
Other Regions
Eastern Europe, Asia, etc.

Agency Size

Small
1-10 employees
Medium
11-50 employees
Large
50+ employees

Agency Experience Level

Established

Select the level of experience your marketing agency has:

  • Entry-level: 0-2 years, basic services, building portfolio
  • Established: 3-5 years, proven track record, established methods
  • Expert: 6+ years, industry recognition, exceptional results
Entry-level Established Expert

Industry Complexity

Moderate

Select the complexity level of the industry being marketed:

  • Simple: Local retail, restaurants, personal services
  • Moderate: E-commerce, B2B services, education
  • Complex: Healthcare, finance, SaaS, regulated industries
Simple Moderate Complex

Specialized Services Offered

Timeline Urgency

Standard
Normal campaign launch
Accelerated
Faster timeline
Urgent
ASAP launch
Estimated Hourly Rate
$85 - $175 per hour
Rate Factors
  • • North America location (+50-100% vs offshore)
  • • Small agency size (baseline)
  • • Established experience level (baseline)
  • • Moderate industry complexity (baseline)
  • • Basic service offerings (baseline)
  • • Standard timeline (baseline)
This estimate is based on industry averages and the specific factors selected. Actual rates may vary based on other considerations such as campaign scale, target audience complexity, and competitive landscape in your particular niche.

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