Turning Fragmented Operations into a Scalable Workforce Platform

Legendary Event Staff & Entertainment partnered with Circora to define and design KROW, a workforce platform built to streamline staffing, payroll, scheduling, and daily operations across multiple events and locations. Our engagement combined product strategy, research, and UX design to help leadership modernize how the business could scale.
Challenge
As the company grew, key workflows such as staffing, time tracking, payroll, scheduling, invoicing, and communication were spread across spreadsheets, calls, group chats, and disconnected tools. These manual processes created delays, errors, limited visibility, and increasing operational strain for both staff and administrators.
Solution
Circora partnered closely with the founder and internal stakeholders to understand operational pain points, growth goals, and workflow realities.
We facilitated an “Envisioning the Future” workshop that aligned cross-functional teams around what the next-generation platform needed to achieve. Together, we defined priorities centered on:
- Increasing operational efficiency
- Simplifying staffing and scheduling
- Reducing manual admin work
- Empowering staff through self-service tools
- Building a scalable workforce ecosystem
We then conducted foundational research with internal teams and clients to uncover workflow breakdowns, unmet needs, and the highest-value opportunities for MVP.
These insights informed early concepts for a staff mobile experience and an admin operations dashboard designed to support real-world workflows and future scale.
Results
The engagement aligned 20+ cross-functional stakeholders around priorities, ownership, and future product direction.
Circora delivered MVP-ready concepts for a simpler staff experience that enabled clock-ins, schedules, hours, pay visibility, and job management with minimal friction.
We also defined an admin operations dashboard vision to improve staffing coordination, payroll workflows, workforce visibility, and decision-making.
Most importantly, leadership gained a clearer roadmap for future automation, smarter staffing decisions, and scalable growth.
Project Details
2025
3 months
$10K – $25K
4 people


