MTN Project Offer campaign
It was a project to drive it's listing on the Nigerian stock exchange. MTN is one of if not the biggest network and telecomunications providers in Nigeria and Western Africa and with their listing, they drove the interest to key demographics to take part in that offer. It was a success and they had a following Thank You campaign after that. The MTN shares currently seat at least 3x of their listing at the time.
Challenge
The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.
Solution
Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.
Results
We had over 7,200,000 people reached averaging a ctr of 0.66% and a full subscription of all shares available at the offer. A success overall with us delivering over the KPI's set.
