UNLOCKING THE FORMULA FOR SUCCESS
Deuce Studio partnered with Phizz to refresh its branding and packaging, repositioning the hydration brand for mainstream growth while making its science-led proposition easier for consumers to understand.
Challenge
Although Phizz had an effective product backed by science, its branding lacked clarity and shelf impact. The brand needed to better communicate its hydration benefits, improve recognition and create a more cohesive identity capable of supporting retail expansion.
Solution
Deuce Studio simplified the brand architecture, refined the visual identity and developed a bold packaging system that improved navigation across the range. Clearer messaging, stronger colour coding and more confident branding helped communicate the product benefits while making the brand more accessible to everyday consumers.
Results
The refreshed identity strengthened Phizz's market presence, improved on-shelf visibility and provided a scalable brand platform that supported continued retail growth and wider consumer recognition.
“Due to a surge in retail interest, we turned to Deuce to improve our on-shelf education and to elevate our brand look and feel. On both the existing range and NPD, they’ve delivered impactful designs we’re proud of!”
Daniel Cray, Founder
